HubSpot, one of the more popular and complex multichannel marketing solutions, might not be the most helpful option for addressing your marketing challenges. Consider Marketing Star as a cost-effective alternative for SMBs looking to jump start customer outreach programs, increase share of wallet, and accelerate top-line performance.
More Channels, More Audience Insights
While HubSpot only offers three channels, Marketing Star offers six - QR, WhatsApp, forms, landing pages, emails, and SMS. By leveraging more channels, you can gain a better understanding of your customers, strengthen existing relationships, and facilitate relevant engagement.
Complimentary Onboarding and Support
Marketing Star offers a complimentary onboarding process at no extra cost, unlike HubSpot, which involves hidden costs. From initial sign-ups to product activation and first use, our dedicated team ensures that we provide the necessary resources and support for seamless change management.
More targeted Acquisition
HubSpot offers add-ons such as SMS, QR, and WhatsApp channels – at an additional recurring cost. You can access all these channels and more at no cost with Marketing Star, helping your business grow sustainably and profitably as it scales.
Customize and Streamline Multichannel Marketing
Marketing Star offers critical features required for multichannel marketing while also providing an option to customize and streamline your workflows. HubSpot requires its user to activate the tool as a full-stack solution. In contrast, Marketing Star provides you with the flexibility to pay only for the features you use. This allows you to allocate your budget more efficiently without worrying about technical complexities.
Easier for Your Lean Teams
Marketing Star leverages its real-time engagement tracking and comprehensive analytics to deliver high-quality audience insights into the hands of your teams. Your teams can easily access the data they need to make the most informed decisions.
| Features |
|
|
|---|---|---|
| Audience Management | ||
| Dynamic Lists | Add-on |
|
| SFTP Connect |
|
|
| Audience Targeting |
|
|
| Behavioural Targeting & Analytics |
|
Add-on |
| Campaign Creation | ||
| Dynamic Content | Add-on |
|
| Create campaigns |
|
|
| Campaign Schedule |
|
|
| Bulk multichannel communication |
|
|
| Advanced Multichannel journeys |
|
|
| Campaign dashboard |
|
|
| Channel: Email |
|
|
| Channel: SMS |
|
Add-on |
| Channel: QR |
|
Add-on |
| Landing Pages |
|
|
| Forms |
|
|
| Channel: WhatsApp |
|
Add-on |
| Campaign Analytics |
|
|
| Channel Analytics |
|
|
| Content library |
|
|
Multichannel Marketing |
|
|
| Marketing automation |
|
|
| Customer journey mapping |
|
|
| Features |
|
|
|---|---|---|
| Email Signup Forms |
|
|
| Drag and Drop Email Builder |
|
|
| Advanced Personalization |
|
|
| Spam score check |
|
|
| SMTP |
|
|
| Click-Based heat Map |
|
|
| Template Builder | ||
|
|
|
|
| Landing Page |
|
|
| Form |
|
|
You could be hurting your own growth if you don’t know what your audiences want and need, so it’s critical to dive into diverse audience analytics. Versium’s integration with Marketing Star enables you to access high-quality accurate audience data, spot upselling opportunities, and identify key channel-level metrics for optimizing customer engagement.
Marketing Star drives better marketing outcomes at a lower cost.
Schedule a meeting