The right solution for your business will help you accelerate customer acquisition and share of wallet. Klaviyo is a marketing automation solution that’s ideal for email, SMS, and mobile push marketing. Although the tool is helpful, there are many gaps that can be addressed by Marketing Star, a DIY multichannel marketing solution. With Marketing Star’s powerful integration with Versium Reach, curated set of features crucial to successful SMB multichannel marketing, and unique pay-as-you-go model, it helps businesses start their digital transformation journey with a lower TCO.
From Three to Six channels, Accelerate Multichannel Marketing
Engage Audiences across Channels that Matter
Reach audiences across six unique channels – twice the volume of Klaviyo’s. Beyond SMS, webforms and email, deliver multichannel interactions across three other popular channels: WhatsApp, QR codes, and landing pages.
Convert more Landing Page Visitors into Leads
Easily create landing pages with appealing templates that captivate your visitors. With our built-in landing page builder, design immersive, personalized content that nudges them to conversion.
Craft Emails that Inspire Action
Get insights on click-through rates, mailing scores, and multivariate testing to improve open and click rates.
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| Audience Management | ||
| Dynamic Lists | Add-on |
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| SFTP Connect |
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| Audience Targeting |
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| Behavioural Targeting & Analytics | Add-on |
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| Campaign Creation | ||
| Dynamic content | Add-on |
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| Create campaigns |
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| Campaign Scheduling |
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| Bulk Multichannel Communication |
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| Advanced Multichannel Journey |
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| Channel: SMS |
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| Channel: Email |
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| Channel: WhatsApp |
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| Channel: QR |
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| Campaign Analytics |
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| Channel Analytics |
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| Content library |
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| Nurtures/Engagement Programs | ||
| Marketing automation |
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| Customer journey mapping |
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| Multichannel Marketing |
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| Features |
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| Pre-build Templates |
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| Email Signup Forms |
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| Mailing Score |
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| Time Zone Sending |
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| Advanced Personalization |
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| SMTP |
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| Template Builder | ||
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| Landing Page |
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| Form |
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| Test Preview |
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| SMS | ||
| SMPP |
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| Analytics |
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Nurture Audiences through Their Purchase Journey
Build sophisticated, multi-channel journeys to keep your customers engaged on their conversion journey with our intuitive journey mapping tool.
Create More Focused Targeting
Create dynamic content, helping you to save time and boost your marketing efficiency. With a set of rule-based criteria, generate a consolidated list of prospects most likely to respond to your campaigns and outreach
Find Out What’s Working with Channel Analytics
Stay on top of your customer journeys—from acquisition to conversion and every touch point in between. Track campaign performances and customer preferences with channel-level insights and behavioral analytics to finetune your marketing efforts.
Adaptable to Any Budget
Klaviyo offers fixed plans, but Marketing Star allows you to buy only for the campaigns you run within a month. Our pay-per-use model accommodates different marketing budgets and allows you to get the most out of your marketing spend.
More Affordable as You Scale
Marketing Star offers significantly better deals as you scale up. Upgrade your plan to get access to larger audience sizes, more channels, and a built-in landing page builder at a lower cost.
More targeted Acquisition
Leverage Marketing Star’s integration with Versium Reach, a leading B2B and B2C marketing audience and targeting platform and tap into higher-quality audience data to create targeted audience segments for more focused acquisition.
Recognize your Customers without Cookies
Enhance Marketing Star with our cookie-independent solution, SmartDX. With quick time to action, identify unknown audiences and continuously nudge them on their paths to conversion with progressive profiling, single-touch attribution, and robust analytics on campaigns and audience behavior.
Speed Up Digital Transformation
Upgrade to RESUL, our CDP which has achieved a perfect score of 100% from the prestigious CDP Institute. It provides you with high-quality audience data and a more comprehensive suite of features to help supercharge your customer engagement.
Experience the benefits now.
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