The Mailchimp marketing automation platform and email marketing service is great for customer engagement across web, mobile, and landing pages. However, if you want to accelerate engagement across more channels and with more robust features, you'll need Marketing Star, a DIY multichannel marketing engagement solution. With its diverse features, intuitive interface, and pay-as-you-go pricing, it helps SMBs speed digital transformation at a lower TCO.
Advanced Capabilities and Diverse Features
Boost conversions through six different channels
Create scalable campaigns that lead to conversions using six channels – twice the volume of Mailchimp's. They include QR, email, SMS, webforms, landing pages, and WhatsApp.
Effortlessly build captivating campaigns
Easily create and manage templates for emails, SMS messages, landing pages, and more without the need for technical expertise.
Dynamic segmentation for dynamic customers
Get real-time insights into your customers' recent purchases and actions. Make audience segments more robust by creating dynamic lists in addition to static ones.
Access more campaign & channel-level insights
With our intuitive campaign dashboard, obtain channel-specific insights, spam score checks, and pre-campaign metrics for SMS and emails.
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| Audience Management | ||
| Dynamic Lists | Add-on |
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| SFTP Connect |
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| Audience Targeting |
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| Behavioural Targeting & Analytics | Add-on |
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| Campaign Creation | ||
| Dynamic Content | Add-on |
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| Create Campaigns |
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| Campaign Scheduling |
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| Bulk multichannel communication |
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| Advanced multichannel journeys |
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| Campaign dashboard |
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| Channel: Email |
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| Channel: SMS |
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| Channel: QR |
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| Channel: WhatsApp |
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| Campaign Analytics |
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| Channel Analytics |
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| Content Library |
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| Features |
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| Multichannel Marketing |
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| Marketing Automation |
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| Customer Journey Mapping |
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| Email Signup Forms |
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| Drag and Drop Email Builder |
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| Advanced Personalization |
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| Spam score check |
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| SMTP |
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| Template Builder | ||
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| Landing Page |
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| Form |
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Scale Up Campaigns and Engage More Customers
Utilize flexible tools and dynamic personalization to orchestrate and scale up single-blast campaigns or complex multi-channel customer journeys.
Flexibility to Meet you Wherever you Are
Marketing Star gives you the flexibility to pay only for the campaigns you run within a given month, so you don't have to stick to a fixed plan.
Higher Initial Cost, But Lower TCO
With Marketing Star's advanced features, you'll get more value with a lower total cost of ownership. Not only do we offer two times the number of channels you can run campaigns through, but we also offer more email storage capacity, greater list volumes, and more contacts than Mailchimp. In addition, you can take advantage of the pay-as-you-go model for Marketing Star and only pay for the campaigns you execute.
Secure a Cookie-Independent Add-On
Consider incorporating SmartDX into your Marketing Star purchase. SmartDX is a cookie-independent solution that identifies unknown audiences and converts them into known customers.